Skip to main content
Honest planner

Honest Florence

No-nonsense, consumer-first advice: the tourist traps to skip, the scams to spot, and the genuinely worthwhile alternatives.

Fake leather in Florence: how to spot it and where to buy the real thing — San Lorenzo market leather is mostly not genuine craftsmanship. Learn to spot fa

Fake leather in Florence: how to spot it and where to buy the real thing

San Lorenzo market leather is mostly not genuine craftsmanship. Learn to spot fake leather, understand the vera pelle label, and find real Florentine

Florence tourist traps to avoid in 2026 — The honest guide to Florence's worst tourist traps — overpriced restaurants, fak

Florence tourist traps to avoid in 2026

The honest guide to Florence's worst tourist traps — overpriced restaurants, fake leather, fluorescent gelato, ZTL fines and more. Real alternatives

Gelato tourist traps in Florence: how to spot the fake and find the real thing — Fluorescent mounded gelato in open cases is tourist-trap gelato. Learn the four

Gelato tourist traps in Florence: how to spot the fake and find the real thing

Fluorescent mounded gelato in open cases is tourist-trap gelato. Learn the four signs of fake gelato in Florence and find the real thing for €2.50-3.50.

Is a Cinque Terre day trip from Florence worth it? Honest verdict — Cinque Terre day trip from Florence: honest verdict. 5 hours travel for 4 usable

Is a Cinque Terre day trip from Florence worth it? Honest verdict

Cinque Terre day trip from Florence: honest verdict. 5 hours travel for 4 usable hours. An overnight stay is far better — here's when a day trip makes

Overrated things in Florence: honest verdicts from a repeat visitor — Honest verdicts on Florence's most overrated experiences — hop-on hop-off buses,

Overrated things in Florence: honest verdicts from a repeat visitor

Honest verdicts on Florence's most overrated experiences — hop-on hop-off buses, Mercato Centrale upstairs, Cinque Terre day trips, and Piazzale

Ponte Vecchio reality check: what it's like and what to expect — Ponte Vecchio is beautiful but shopping is overpriced and crowds are brutal. Bes

Ponte Vecchio reality check: what it's like and what to expect

Ponte Vecchio is beautiful but shopping is overpriced and crowds are brutal. Best viewed from adjacent bridges, early morning. Honest guide to what to

Restaurant scams in Florence: how to eat well and not get ripped off — Florence's restaurant scams exposed — photo menus, hidden charges, Duomo-area tr

Restaurant scams in Florence: how to eat well and not get ripped off

Florence's restaurant scams exposed — photo menus, hidden charges, Duomo-area traps. Real price benchmarks and where to eat like a local instead.

Florence ZTL fines: how to avoid driving into a restricted zone — Florence ZTL fines are €80-335, arrive by post weeks later, and are hard to cont

Florence ZTL fines: how to avoid driving into a restricted zone

Florence ZTL fines are €80-335, arrive by post weeks later, and are hard to contest. How the camera system works and how to avoid fines with a rental car.