Honest Florence
No-nonsense, consumer-first advice: the tourist traps to skip, the scams to spot, and the genuinely worthwhile alternatives.
Fake leather in Florence: how to spot it and where to buy the real thing
San Lorenzo market leather is mostly not genuine craftsmanship. Learn to spot fake leather, understand the vera pelle label, and find real Florentine
Florence tourist traps to avoid in 2026
The honest guide to Florence's worst tourist traps — overpriced restaurants, fake leather, fluorescent gelato, ZTL fines and more. Real alternatives
Gelato tourist traps in Florence: how to spot the fake and find the real thing
Fluorescent mounded gelato in open cases is tourist-trap gelato. Learn the four signs of fake gelato in Florence and find the real thing for €2.50-3.50.
Is a Cinque Terre day trip from Florence worth it? Honest verdict
Cinque Terre day trip from Florence: honest verdict. 5 hours travel for 4 usable hours. An overnight stay is far better — here's when a day trip makes
Overrated things in Florence: honest verdicts from a repeat visitor
Honest verdicts on Florence's most overrated experiences — hop-on hop-off buses, Mercato Centrale upstairs, Cinque Terre day trips, and Piazzale
Ponte Vecchio reality check: what it's like and what to expect
Ponte Vecchio is beautiful but shopping is overpriced and crowds are brutal. Best viewed from adjacent bridges, early morning. Honest guide to what to
Restaurant scams in Florence: how to eat well and not get ripped off
Florence's restaurant scams exposed — photo menus, hidden charges, Duomo-area traps. Real price benchmarks and where to eat like a local instead.
Florence ZTL fines: how to avoid driving into a restricted zone
Florence ZTL fines are €80-335, arrive by post weeks later, and are hard to contest. How the camera system works and how to avoid fines with a rental car.